The first project of the association is called ”Talents de femmes” ( Women Talents in French) and was launched on 2009. By setting up an art program, this project aims to empower a group of women living in the rural area of Agadir in Morocco, to develop and sustain an income-generating activity. The objectives of this program are to stimulate their creativity, to help them be more independent and autonomous, and enhance their role within their communities through their social and economic empowerment, and their artistic production. The association has started its second project, called Tanouir, on January 2011 in favor of more than 2000 kids. This project aims to reduce school dropout and by that, improve the chances of the kids beneficiaries of this project to succeed as adults in a challenging professional environment, via an artistic program deployed in public primary schools located in rural areas in Morocco. The artistic program allows to create an enriching space within the school, where kids can benefit from artistic workshops, and by that, develop their capacity to express themselves, their self-confidence, their critical thinking, their ability of questioning…etc. In fact, Art is used as a tool to educate kids and help them to get more familiar with universal values such as tolerance, peace, respect, nonviolence…etc. Education to some themes like environment, ecology, human rights and civic education is part of the project as well. Finally, the last year of the project is dedicated to cultural diversity, to help kids discover the richness of their own culture, and the diversity of the world. Through these projects, we believe that kids can improve their soft skills, and be better citizens as change makers within their communities, their country and around the world. Until now, our project has benefited to more than 13 500 kids, 30 primary schools, and more than 90 women in 3 regions around Morocco.