At Dayra we believe we’re disruptors with a new business model that embodies what a social and sustainable enterprise should be. Our innovation strategy is proactive, through introducing a new business model and creating a new market niche for second-hand preowned affordable fashion and fashion upcycling.
Vision: Dayra is a revolutionary platform that closes the fashion loop by expanding our sustainability horizon beyond selling preowned /second-hand garments to establishing a sustainable design ecosystem by creating an interconnected network and economically empowering young artisans, designers, and entrepreneurs who are committed to upcycling and sustainable fashion practices.
We advance sustainability, ethics, and circularity in the entire fashion system. We work with those who make, sell, buy, wear, dispose, reuse, repair, and recycle clothes. Our role is to remove barriers to sustainability through education, awareness, research, and collaboration
mission: Driving the transition of making sustainable fashion the number one consumer choice in the MENA region
values:
Sustainability: our commitment to minimizing the environmental impact of the fashion industry by reducing waste, conserving resources, and promoting circularity.
Transparency: Providing clear information throughout the supply chain about the brand's materials, production processes, and social impact to build trust with consumers and encourage accountability.
Social Responsibility: Create job opportunities, improve the well-being of target beneficiaries in the local communities and support initiatives that empower and uplift marginalized groups.
Quality and Durability: Focusing on creating high-quality products that are built to last, promoting a shift away from fast fashion's disposable culture. By emphasizing durability and timeless design, we encourage consumers to invest in long-lasting pieces rather than constantly buying new items.
Collaboration and Partnerships: Recognizing the collective effort required to achieve sustainability goals, we collaborate with like-minded fashion designers, organizations, nonprofits, and initiatives. By working together, they can amplify their impact and drive positive change within the industry.