In November 2020, Animed launched a project to promote and improve the visibility and the sustainablity of Tunisian archaeological sites and historic centers called "Blassa".
Blassa focuses on economically disadvantaged regions in Tunisia, which paradoxically have a great cultural resource, in order to promote it as a socio-economic lever.
The project is divided in 2 parts:
The first part is about visibility and consists of a digital platform set to highlight these regions and incite people for their visit by grouping all the attractions (cultural and alternative ones: natural experiences, adventures, ...) and by producing a short video aout the main cultural attraction: An archaeological site or a museum
The second part is about sustainability and consists of forming local guides from each of these regions to raise the awareness of the local community of the importance of the cultural heritage, and to make it a source of economic development in the region.
The guides will be also highlighted in the platform that allows an online booking.