35 Washington Avenue
Tel Aviv
Israel
- Arts
- Democracy and community development
- Environment/Sustainable development
- Gender
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- Human rights
- Innovation and Entrepreneurship
- International/Cultural relations
- Media
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Social TV (ISTV) is an independent, non-profit media organization that engages the Israeli, Palestinian, and international public through thought-provoking, critical video articles on complex social issues across Israel and Palestine. We disrupt the status quo by producing and distributing video articles that offer the public an up-close, unseen view of social phenomena that the Israeli mainstream media refuses to cover.
Social TV has three salaried employees, several freelancers, and volunteers.
We are generously supported by several international Foundations and Organizations in the fields of human rights, peace building, and media. We work in tandem with other human-rights organizations in Israel, Palestine, and internationally.
Our annual budget is in the area of £234,000.
Social TV exists as both a stage and microphone for those most affected by issues of democratic values and human rights, the Occupation, militarism, poverty, institutional discrimination, and more. Our hard-hitting video articles facilitate discourse on the intersection of various systems of oppression and the unjust social order that thrives within Israel. Social TV is proud to mobilize everyday people into activists and change makers.
Our team of activists believe that alternative media is a tool of progressive struggle--necessary for awakening public consciousness and radical social change. We mobilize everyday people into activists and change-makers. In 2020, our video articles reached 4,000,000 exposures and 25,000 direct interactions with viewers.
In the coming year of activity (2022) we intend to deal with four core issues:
1. Militarism in Israeli society;
2. Poverty, hunger, and food insecurity in Israel;
3. Hope Hub: Rewriting a Jewish/Palestinian Narrative in Shared Cities Through Media;
4. A sequence of video articles on the core issues noted above
One of Social TV's primary organizational goals is to motivate language-based solutions to 'the conflict,' and create a space for authentic emotional and human reflection in the context of relationships between Jewish-Israelis and Palestinian citizens of Israel in Israel/Palestine.
In May and April of 2021, Israel’s shared/"mixed" cities saw widespread clashes between Palestinian citizens of Israel and Jewish-Israelis--the most violent outbreak in two decades. Understanding that we can no longer neglect addressing the long-standing tensions, Social TV, drawing on its expertise in telling complex stories and our close relationships with activists on the ground, has embarked on a new organizational strategy.
Behind our expertise are proven methods that produce multi-layered content based on limited staff alongside volunteers. Our resume attests to our ability and experience in training hundreds of social activists as independent video reporters, as demonstrated by our successful ‘Peace Journalism’ program in conjunction with the European Union and Adam Institute.
We seek to contribute to the Network in Israel/Palestine by sharing our vast experience with partner organizations in creating and distributing the authentic and complex pictures of Israel/Palestine and the human beings and institutions within. We also seek to collaborate with other human rights/social organizations that belong to the ALF Network because of our shared socio-political outlook.
Because of Social TV's 15+ years of experience leading the production of video articles which promote human rights, equality, and peace building in Israel/Palestine, we believe joining the ALF Network would allow us to continue our mission of creating and distributing the authentic and complex pictures of Israel/Palestine.
By partnering with other like-minded organizations and sharing lessons learned, we believe we can both contribute greatly and benefit from being a part of the ALF Network.