Fig Leaf Studios

National Network
مصر
Address

Building No.17 - Hassan Zaghmour Street - Miami - Alexandria - Egypt
Alexandria
مصر

Telephone
+2 01221172554
E-Mail
mark@figleafstudios.com
Organisation Type
Private Company
Year of Establishment
2005
Fields of Activity
  1. Arts
  2. Environment/Sustainable development
  3. Heritage
  4. Human rights
  5. International/Cultural relations
  6. Media
  7. Research
  8. Youth and education
General Information
FIG LEAF STUDIOS was founded in 2005, and acclaimed as one of Egypt’s leading houses for audio-visual productions. FIG LEAF STUDIOS focuses on innovative concepts and creative approaches. Experience of the in-house team is a blend of award-winning feature films, documentaries, commercials, music videos, and integrated media content. Services of FIG LEAF STUDIOS range from outsourcing facilities & equipment’s to consultancy (script – production..etc.), aside from diversified technical on-the-spot services, such as editing, sound design, shooting, probing, scoping and post-production services. FIG LEAF strives to support independent filmmaking, and believes that it is the sole driver of advancing, promoting and regenerating creative industry in Egypt and MENA region. Thus, it dedicates all its resources as to maintain and secure various means of production, whether it be monetary, technical expertise, and/or training, working on revitalizing cultural and arts movement in Egypt, and MENA. Since foundation, FIG LEAF STUDIOS produced over 200 audio-visual projects in partnership with AFAC, Bibliotheca Alexandrina, Swedish Institute, UN, Google, COSPE and others. Projects ranged from feature, experimental, documentaries, and short films, which were officially screened in international film festivals to documentation of sustainable developmental projects funded by USAID, GIZ, SIDA and others, in different sectors and cities of Egypt. FIG LEAF STUDIOS managed to maintain a sound network of collaborators, local, regional and global to fulfill its mission. FIG LEAF STUDIOS, believe that arts empower both the curators and audiences.
Mission and Objectives

Fig Leaf's mission is nourish senses of audience with visual arts through all communication channels.
Our objectives cover a wide spectrum of scopes:

Serve as an incubator and experimental lab for novice adventurers

Provide mentoring and capacity building for independent film-makers

Excel ranking of Egyptian independent film-making globally

Provide integrated marketing communications for International and Local non-profits to convey messages, raise awareness and promote causes using visual arts
 

Main Projects / Activities

Production House
FIG LEAF as a pool of highly creative professionals working towards creating unique and out of the box content for our clients. We have strong industry alliances, in house production and post-production facilities, and a spectrum of talents. FIG LEAF STUDIOS’ team of Creative Directors, Line Producers, Production coordinators, Video editors, and sound engineering, pull out all the stops to bring in a unique perspective and sensitivity to all projects. FIG LEAF STUDIOS has recently established distribution and sales channels to cover MENA and Europe. Hence empowering and engaging local creative minds with regional and global markets.
FIG LEAF STUDIOS, has proudly produced the Swedish Fiction Film Under the Pyramid, for 2014, of a total budget exceeding a million EGP. FIG LEAF STUDIOS have a risk management and operation monitoring team which feeds into benchmarking of market quality.
FIG LEAF STUDIOS was the production company for Microphone Film, which introduced the underground bands of Alexandria to main stream public and star-system commercial films. Where sales and distribution of independent films were profoundly established, and allying with different segments of film-making industries facilitated large scale productions and regional distributions.
Creative Team
We provide our clients with strategies of establishing  a market profile using film production techniques. Our branding and marketing strategies are altogether mixed in our creative labs, to produce all media and formats – TV/CINEMA, corporate, and interactive web/digital campaigns including social media platforms.   
Film School
FIG LEAF STUDIOS partnered with Jesuit Cultural Center in Alexandria to run Film School for three years in a row. Where FIG LEAF STUDIOS provide technical content management of taught curriculum, mentorship and it’s studios for graduates to edit and design sound of their graduation projects. So far around 27 students were graduated, with a 30% of them being international award winners and officially selected in renowned film festivals.
International Causes, Non-Profit
FIG LEAF STUDIOS have been bridging the gap in the outreach of non-profit organizations both to their target beneficiaries and main stream public by introducing film products tackling causes such as HIV, cultural heritage, ecology, climate change….etc. Films produced for socio-economic and cultural causes were awarded local and international recognition awards for artistic content and supporting active role of creative industries in leveraging the awareness of community.
Ramady, film funded by CARITAS on HIV, featuring Abdel Aziz Makhyoun
      
DOCUMENTARIES & INDIES
FIG LEAF STUDIOS empowers the independent film-makers by extending it’s sound expertise and established networks to emerging boomers. Aside from line production, casting, scouting and executive production, FIG LEAF STUDIOS support post production, distribution and sales of documentaries and indies, to regional MENA channels and Europeans, such as MAROC 2M for francophone Maghreb, Rotana, AlArabiya and others.
Going in parallel is submitting the films to international festivals such Venice, Toronto, Dubai and others. Where quality made difference and positioned Egyptian independent film-making on the global map.

Contact (1) Full Name
Mark Lotfy
Job Title
Founder & Chairman
Head of the organisation
Mark Lotfy