28 Falaki St, Bab El louq
Greek campus, Falaki Bldg #310
downtown Cairo
مصر
- Arts
- Environment/Sustainable development
- Heritage
GebRaa's vision
A world where people are celebrating each other cultures and
taking pride in theirs. Where marginalized local communities
are economically and socially empowered through conscious
customers who support unique cultural green handcrafted
production
GebRaa's Mission
1. protect disappearing traditional Egyptian crafts using mostly natural resources with low environmental footprint;
2. build capacity of artisans and help them develop the crafts to create sustainable livelihoods;
3. enhance the societal status of artisans and promote succession among community youth;
4. enable peasants find employment in their rural communities and hence reduce immigration rate to Cairo and outside Egypt
5. fund community development projects in different artisans communities across the country as well as
6. promote the Egyptian culture and support cultural diversity of the world.
GebRaa is currently in the process of launching its 2 lines of handcrafted home decor and fashion focusing on the local market and will operate by selling through its own online platform, marketing through social media.
For the international market, GebRaa will market through wholesalers, international trade fairs and through credit card or paypal payment to direct international clients via the website.
GebRaa has decided to mainly focus on Mother of pearl and tent making patch work (Cairo) as well as unique embroidery from Siwa, Sinia and Sohag as a beginning.
we actually have a great networking skills among the Team of GebRaa, we usually bring different people of same interest together for partnerships and collaboartion and general cooperation. we have a wide reach out among different networks of Egypt and we can always be a focal points for different projects if needed as well as our ability to host different events at our office at the lovely Greek Campus of downtown Cairo and we are always open for parnterships ourselves
ALF provide great exposure for local organizations and bring them together with other mediterannean countries. One of GebRaa's major objective is to promote the cultural diversity of Egypt as well as of the mediterannean. GebRaa has been part of different mediterannean events and would hope to also expand its marketing to mediterannean soon. ALF is also joined by different friends of GebRaa and they are highly recommending it