فلسطين

Seeds Association for development and culture

National Network
فلسطين
Address

Nablus, Almamoun ST
Building no 23
Nablus
الأراضي الفلسطينية

Telephone
00970594550015
Telephone (other)
00972598339201
E-Mail
bozoor.sdc@gmail.com
E-Mail (2)
raeddebiy@yahoo.com
Organisation Type
Non-Governmental Organization
Year of Establishment
2005
Fields of Activity
  1. Democracy and community development
  2. Gender
  3. Human rights
  4. International/Cultural relations
  5. Media
  6. Religion
  7. Research
  8. Youth and education
General Information
Seeds Association for Development and Culture  is composed of a Board of Directors, a General Assembly, a group of volunteers and its team of paid staff, currently counting two  full-time and one  part-time employees. Our funding comes from our membership fees, the private and public international sources, such as European country representations in Palestine as well as international private grant making foundations. Our Center conducts Seminars, training courses, round tables, Languages courses, conferences,  theoretical and applied research, educational programs and workshops and undertakes advocacy work to pursue its objectives.
Mission and Objectives

Seeds association for development and culture, is a Palestinian educational and cultural non-governmental organization, working to strengthen the role of youth, children and women in the society, though adopting divers mechanism, and methods of education, which aim to shape the way of their fight for democracy and human rights, based on the democratic  ideas of freedom, equality and solidarity.
" Seeds" Aims to promote the democratic values, among the Palestinian youth, and to realize a Palestinian society with high respect to human rights principles, based on the principles of International low, and Universal Declaration of Human Rights .

Main Projects / Activities

Seeds  conducting different programs to achieve its goals, through our Social justice project we offer space for citizens to raise their voice in front of the decision makers, and express their views freely, the idea of the project is to organize meetings were people can freely express their point of views about the public services and policies .
While through our leadership program, we offer leadership capacity building courses for 30 young activists from the different districts in West Bank,
In our inter- religious  dialogue we organize meeting for citizens from the three faiths to meet, to know each other better, and to organize joint activities,
While our garden of unity project  is an idea proposed by Seeds Association for Development and Culture  to create a space in the city of Nablus for the three main religions to come together, actively interact and learn more about one another.
     The aim is to promote unity and common understanding, and the idea is presented by Seeds Association for Development and Culture in cooperation with the Samaritan community in Nablus

How can you contribute to the Network in your country?

Seeds has a long experience in the network activities, we are members at IFM-SIE , and we have long lasting experience in the international and regional work.
We are very open to work in the educational democratic, and youth sector in the ccoperation with our friend all over the world

Why do you want to join the ALF Network?

We  are keen to join the network in order to
Have new partners from the region
    Get more knowledge and share experiences with the network members
To organize joint activities with the network member organizations

معلومات إضافية
Contact (1) Full Name
Raed Debiy
Job Title
excutive director
Head of the organisation
Bashar Saifi
Contact (2) Full Name
Najlaa Yameen
Job Title (2)
project ccordinator

Selat Al- Harthiah Charitable Society

National Network
فلسطين
Telephone
00972 42 445 106
Telephone (other)
00972 599 649607
Fax
00972 42 445 106
E-Mail
mohammedjrdt@yahoo.com
E-Mail (2)
selatalharithiahch@yahoo.com
Mobile Phone
00972 599 649607
Mobile Phone (other)
00972 599 998772
Organisation Type
Non-Governmental Organization
Year of Establishment
1973
Fields of Activity
  1. Democracy and community development
  2. Environment/Sustainable development
  3. Gender
  4. Youth and education
General Information
Founded in the year 1969, is aimed at community development in general is a charity social addition to being a cultural and educational, in the 1973 General Assembly got the license Kaul Society working almost in the Jenin governorate in general and villages in the west of Jenin, in particular, the Assembly during the years of pioneering social work in terms of assistance and support lasting for poor families in the town with a population of about ten thousand, and to achieve the goals it Ahadfha The General kindergarten children for entry to the first row in the basic stage, As right Nsue Center is the first at the town level to provide support and assistance to Palestinian women in our community and advancement of women, primary education and animal husbandry, agriculture, and lack of center equipped with computers,
Mission and Objectives

General seeks to take pride of place to Janie institutions and organizations working to promote the rights and welfare Overlooking Embracing the right of the child to prevention, protection and social security, treatment, education, learning and love and understanding and relief and BOARD physical, mental and protection from discrimination and neglect, cruelty and exploitation
At the Women's Action promote women's initiatives seeking to activate the role of women towards societal rewarded job opportunities for both sexes leadership development of women in all its sectors for delivery to decision-making centers concern for the development of the capacities of rural women and enabling them to participate in public life to solve the problems of poverty level to contribute to raising awareness of the legal, law and health, cultural and educational to Palestinian women

Main Projects / Activities

we have lot of activities and events and will be re-submitted to you as soon as possible

Contact (1) Full Name
mohammad saed shawahnah
Head of the organisation
mohammed saber jaradat
Contact (2) Full Name
mohammad saber jardat

Shagaf For Digital Expression

National Network
فلسطين
Address

Mbc Building- Albireh
Ramallah
الأراضي الفلسطينية

Telephone
0568991018
E-Mail
Maysa@shagaf.org
Organisation Type
Non-Governmental Organization
Year of Establishment
2015
Fields of Activity
  1. Media
General Information
Digital tools / Digital Advocacy/ Digital Entrepreneurship Social Media/ Social Entrepreneurship Youth and women empowerment
Mission and Objectives

-At Shagaf for digital expression, we aim to create innovative, creative and useful projects that aim at making the youth better express themselves in digital ways( picture, video, voice, text). We want to tell our stories and talk about our experiences and culture in an attractive and creative way.
- At Shagaf organization creates many events in the field of digital, such as social media campaigns, initiatives about documenting and blogging through visuals, sound and text. And people from different ages participate. Also its created by people from different areas of Palestine, which we try to connect these occupation areas, and eventually these obstacles come to vanish when the event succeed.
- At Shagaf we are teaching youth how to employ social media platforms to make real social change. Additionally, how to use these platforms to market and empower their initiatives, we are empowering young Palestinian females and helping them in marketing their small businesses. Sahagf means passion, we work on encouraging the youth to give all their heart to their ideas, love what they're doing, and do what they love. we want to create job opportunities by working in our passion.
- At Shagaf for digital expression, we organize new activities in Palestine in Digital field (social media, Photography, film making , entrepreneurship) we empower passionate youth and women to start their projects. we help women entrepreneurs in their business, we create inspiring activities for them, and providing them the useful tools.

Main Projects / Activities

     

Contact (1) Full Name
Maysa Alshaer
Job Title
Founder & Projects manager
Head of the organisation
Maysa Alshaer

Sharek Youth Forum

National Network
فلسطين
Telephone
+972 2 296 7741
Fax
+972 2 296 7742
E-Mail
info@sharek.ps
E-Mail (2)
Sahar.othman@sharek.ps
Mobile Phone
0599257899
Organisation Type
Non-Governmental Organization
Year of Establishment
2004
Fields of Activity
  1. Arts
  2. Democracy and community development
  3. Environment/Sustainable development
  4. Human rights
  5. Youth and education
General Information
Now in its fourteenth year, Sharek Youth Forum has positioned itself as one of the leading independent, apolitical and impartial youth organizations in Palestine. Sharek is today a national and internationally-recognized platform for youth-to-youth, youth-to-community, and youth-to-children interaction. It was established in 1996 by the Swiss Agency for Development Cooperation (SDC) and the United Nations Development Program/ Program of Assistance to the Palestinian People (UNDP /PAPP). Sharek then gained its autonomy in July 2004 when it registered with the Palestinian Ministry of Interior as a non governmental organization with charitable status. Sharek organises activities under three programmes: Step Forward for economic empowerment; Bridges for childhood enrichment; and Advocacy for youth rights. Sharek’s approach is based on partnership and acting together with stakeholders on all levels. Sharek addresses gender-equality and discrimination as cross-cutting issues as it targets all youth equally through its activities.
Mission and Objectives

As an independent Palestinian organization, Sharek Youth Forum seeks to contribute to the development of youth through designing, supporting, and implementing youth initiatives, programmes and projects in Palestine. The organization strives to get the voice of youth heard, and acts as a platform for advocacy on social, economic, cultural and political youth issues.
1) Develop the political, economic, social, and cultural capacities of the Palestinian youth so that they can tackle youth issues in the most effective manner.
2) Enhance the exchange of knowledge and experience between Palestinian children, adolescents and youth.
3) Provide opportunities for youth to participate in the economy either by enhancing their employability for their integration into the labor market or through the establishment of new businesses.
4) Foster partnership between civil society organizations, private-sector, government, and international stakeholders towards the creation of opportunities for youth.
5) Raise awareness locally and internationally on the specific needs and issues affecting youth in Palestine.

Main Projects / Activities

Step Forward:
Now in its sixth year “Step Forward” is an innovative program that helps young people in the transition from education into work or self-employment. As unemployment among 20-24 year olds is at the highest rate of any group in Palestine, “Step Forward” is meeting the challenge of youth employment.
Bridges:
The rights to play and education must be strongly upheld and sustained in order to secure the development of future generations. In the face of continuing trauma, ongoing occupation and war (particularly in the Gaza Strip), Sharek endeavors to sustain these rights through the Bridges programme. Bridges focuses on creating fun and safe environments, providing enrichment, supporting education and providing psychosocial support.
Advocacy and Human Rights:
Consolidating the work of the campaigns and awareness-raising unit, Sharek is capitalizing on the capacity of young people to engage with new media as a means of creating opportunities for youth to make their voices heard. Sharek is developing its emphasis on advocacy, debate and dialogue.

Contact (1) Full Name
Sahar Othman
Head of the organisation
Bader Zamareh
Contact (2) Full Name
Hazem Abu Helal

SHASHAT

National Network
فلسطين
Telephone
(+972-2)297-3336
Telephone (other)
(+972-2)297-3337
Fax
(+972-2)297-3338
E-Mail
alia@shashat.org
Mobile Phone
(+972-50)553-4399
General Information
AN NGO GOVERNED BY A BOARD OF DIRECTORS. Director General: Dr. Alia Arasoughly
Main Projects / Activities

1. SHASHAT’s Annual Women’s Film Festival in Palestine: This showcases the creativity of women filmmakers and provides alternative portrayals of women. Shashat held its 1st Women Film Festival in 2005, and 2nd Women’s Film Festival in 2006.
2. Capacity Building of the Palestinian Filmmaking sector with emphasis on women filmmakers:
a. Regular listserv with funding, training and exhibition listings.
b. Workshops, Training & Master Classes.
b. Production Support.
c. Facilitation of festival submissions and participation.
3. “Films for Everyone” Year-long Screening\Discussion Program:
The focus of this Program is to reach non-traditional film audiences in remote and disenfranchised areas.
4. Educational\Cultural Outreach:
a. Book and Video Library. Shashat has founded these libraries in three sites – Shashat\Ramallah, An-Najah National University\Nablus and Bethlehem Peace Center\Bethlehem.
b. Research & Publication.
c. Weekly Cine-Club curated screenings, “Film Conversations.”

Contact (1) Full Name
Dr. Alia Arasoughly
Head of the organisation
Samira Hassassian, President of the Board of Directors

Shiraa Association for Development

National Network
فلسطين
Telephone
009 7222750436
Telephone (other)
009 72599089790; 00 9 72522291790
Fax
009 7222750436
E-Mail
shiraaorg@yahoo.com
E-Mail (2)
shiraainfo@gmail.com
Mobile Phone
009 72599089790
Mobile Phone (other)
009 72522291790
Organisation Type
Public/Private Non-Profit Foundation
Year of Establishment
2002
Fields of Activity
  1. Arts
  2. Democracy and community development
  3. Gender
  4. Human rights
  5. Youth and education
General Information
Shiraa Organisation for Development is a civil and non-profit organisation. It aims to develop civil society by running programmes for a number of target groups in society. It was established in 2002. In 2008 Shiraa recieved 51,760 NIS for its projects. Its funders include: -Brown University, Philadelphia: funds for a mural project -Junta de Andalucia: funds for the organisation's Peace Computer Centre -Individual donations from friends and visitors Shiraa runs projects which support the development of four target groups: labourers, women, and youth and endeavours to extend its activities to work with the elderly. Shiraa's programmes with labourers focus on refreshing and developing their fields of knowledge and providing employment opportunities. The women's programme facilitates the export of products that are made by the women. Shiraa runs educational and recreational activities for youth. The educational programmes cover topics such as democracy and human rights and equip them with conflict resolution skills. Shiraa's main partners include: Brown Centre, The Peres Center for Peace, the Democracy and Labourers' Rights Centre (Palestine), Care Institution (Palestine), YMCA, International Circus groups such as the German circus Cabwazi and the English circus Bomchicha.
Mission and Objectives

Shiraa aims to develop society by:
-increasing connections between different generations in society;
-to enable its target groups to understand modernisation within wider society so that it can develop and interact within it
-to provide tools for overcoming conflicts which hinder social development

Main Projects / Activities

Shiraa runs programmes for labourers, specifically aiming to educate the labourers so that they understand their rights in the in the workplace. Shiraa helps labourers to overcome problems and offers them free offical advice about worker law. Shiraa also helps the labourers to find job opportunities.
Shiraa works with women, helping them to export their locally made produce such as their embroidery products. The organisation also seeks to educate women about their rights.
Shiraa runs recreational programmes and educational courses for youth groups. Examples include: circus training, drama workshops, human rights/democracy/conflict resolution workshops.
Shiraa would like to extend its activities to care for the elderly in society, specifically supporting them through food aid, medical care and recreational activities.
Shiraa organisation carries out programmes which respond to the needs of society. The organisation's departments- labourers, women, youth, elderly- research the needs of their target groups to ensure that the programmes are effective. Based on this research, Shiraa's five year plan includes the following:
-an employment office
-develop job safety standards in the workplace to protect labourers and develop courses to inform labourers about job safety standards
-ensure that trained doctors assess any injury sustained by labourers in the workplace so that they can receive compensation
-develop a technology college which runs courses to meet the needs of society and the market
-school for arts: painting, circus training, dancing, singing and music (Shiraa has started groups in each of these fields but would like the infrastructure of a school to develop these skills).
-a school which specifically educates gifted students, and parents about bringing up their children
-an all-age centre where the eldery in particular can receive care. The centre would provide food and healthcare services for the elderly and allow them to take part in recreational activities. The centre would also encourage them to use their traditional skills to make products which could be sold to provide income for them so that they can depend less on others and would also be a place where children could come to learn these skills to keep the traditional culture alive.

Contact (1) Full Name
Hussein Al-Hroub, Director
Head of the organisation
Munira Rizgallah

Shorouq Society for Woman

National Network
فلسطين
Address

Bethany East South of Jerusalem
Jerusalem
الأراضي الفلسطينية

Telephone
00972524860534
E-Mail
Fatima.shrq@gmail.com
Mobile Phone
009702791551
Organisation Type
Public/Private Non-Profit Foundation
Year of Establishment
2002
Fields of Activity
  1. Gender
  2. Others
General Information
 The Shorouq Charitable Society for Women is a Palestinian non-profit organization that is committed to bringing Palestinian women into the public sphere. Open to all Palestinian women regardless of their religious or political beliefs, Shorouq helps women build a better future. It does this through a range of activities designed to: Improve the status of women and allow them to play an active role in society Empower women to initiate positive change at home and within the broader Palestinian society Integrate women into the economy as a way to enhance their status and influence Specifically, Shorouq seeds and cultivates independent, women-owned micro and small businesses, located in Al-Azaria, Palestine. The center conducts training courses, mentoring programs and on-the-job instruction for Palestinian women. A center is also a safe place for women to meet and engage in a range of general empowerment and enrichment programs in areas including education, health, and culture, among others.   Shorouq is actively building a partnership with ATS pro-Terra Sancta and Mosaic Centre throughout Palestine and abroad and is also working in conjunction with the Palestinian Authority’s Ministry for women’s affairs in Ramallah
Mission and Objectives

Economic Empwerment for women            
-Suporting Palestiane Women in all round  Jerusalem with information and Education Public  Health 
Promotion and Development for Leader women in Palestine

Main Projects / Activities

    Hospitable Bethany: Sustainable Tourism
in Support of the Local Community
 
Shorouqis located in Bethany (al Azariya in Arabic), few kilometers from Jerusalem, along the eastern slopes of the Mount of Olives. Today, Bethany has nearly 20,000 inhabitants.
 
Bethany has an extraordinary and unique asset: the empty tomb of Lazarus, where the miracle of the resurrection of Lazarus happened according to Christian tradition. The tomb has attracted the devotion of the faithful from the beginning of Christianity. Since the 4th c.  the place became an important center of pilgrimage and is still welcoming thousands of religious tourists.
 
Shorouqand its partners strongly believe that cultural heritage can be a dynamic element capable of feeding peacebuilding strategies and prevent conflicts and that sharing historical and cultural roots can alleviate ethnic, religious and social tensions. Individuals who know and understand their own roots, culture, and history can better interact with others and their beliefs and practice inter-religious and intercultural dialogue.
Thanks to the support of the Italian Agency for Development Cooperation AICS, Shorouq Society, together with ATS pro Terra Sancta and Mosaic Centre, is supporting the production of homemade body care products, natural soap and essential oils, following the tradition of Mary, sister of Lazarus, who here in Bethany anointed Jesus with the Nard oil.

Contact (1) Full Name
Fatima Faroun
Job Title
Chairperson of Shorouq Society
Head of the organisation
Bethany East South of Jerusalem

Silwan Cultural and Athletic club

National Network
فلسطين
Address

East Jerusalem Silwan main street
Jerusalem
الأراضي الفلسطينية

Telephone
00972586990576
E-Mail
silwanclub@outlook.com
Mobile Phone
00972586990576
Organisation Type
Non-Governmental Organization
Year of Establishment
1960
Fields of Activity
  1. Gender
  2. Heritage
  3. International/Cultural relations
General Information
Silwan Athletic and Cultural Club  – is a Palestinian Association / Establishment – non-governmental, non-profitable, independent from any party, rendering services, voluntary activities, – aiming at enhancing the youth developing potential of the Palestinian Youth in the region of Silwan.   This is achieved through establishing an equilibrium between enhancing and developing their innovative caliber and creative skills (that qualify them to perform an active role in our Palestinian Society) on one hand – and exploring international horizons for cooperation for them to serve this objective and enhance their leadership role in the field of participation in the development activities and programs in this era – aiming at emphasizing the preservation of  their national identity – within the adopted national regulations and laws that direct this activity in Palestine.
Mission and Objectives

Developing the Palestinian Youth in the Jerusalem area, and upgrading their cultural, sportive, social and vocational capacity, and emphasizing the importance of their role in establishing the community civil institutes, and encouraging them to practice this role through research and comprehension, and respecting the cultural and intellectual multiplicity.
2 - Enhancing and clarifying the importance of the role of women in Jerusalem – Silwan, and encouraging her to attain her role – side by side – with the man in Silwan , and achieving the principal of equality of opportunities for her – in cooperation with the Women’s Institutes.
3 - Initiating the Innovation and Contribution spirit in the targeted youth sector in Silwan Athletic and Cultural Club in all the fields leading to its development, adopting the scientific methodology – technique, approach and practice.
4 - To refrain and avoid  discrimination in all forms – being racial, religious or social – and prevailing the concepts of Human Rights between youth, and comply to the International Decrees for Human Rights.
5 - Developing relationships with the maximum number of Youth Organizations, Associations and Centers – locally, in the Arab Countries and worldwide that share the same objectives, to get acquainted with the cultures, habits, traditions and problems of youth in our national districts and in the friendly countries – through the youth exchange programs – aiming at upgrading and developing the Youth Sector in Silwan .
6 - Providing constant financial resources for Silwan Athletic and Cultural Club through implementing small projects conforming to the policy and goals of Silwan Athletic and Cultural Club, and tending to its development.
7 - Contributing in developing and upgrading youngsters whose ages range 12-15 in the region of Silwan, to qualify them communicate with their counterparts in other communities, and to counteract the negative impacts on their characters resulting from the occupation.
8 - Prevailing the Environmental Awareness among the targeted Youth Sector, and designing programs and strategies to preserve the environment – in cooperation with the Centers and Institutes specialized in this field.

Main Projects / Activities

​- Sportive and cultural program - Shams- 
- Summer and winter camp for children and youth - Candles 
- Women Empowermnt project - Tamkeen 
- Spcoial inclusion of omen and youth - Qamat 
- Other seasonal programs 

How can you contribute to the Network in your country?

I believe that the membership at the network will be vital for both club and network because: 
- Designing new training programs in cooperation with the club 
- Developing new joint programs for the mutual benefits of the club and network of ALF 
- Exchanging ideas and good proctices 

Why do you want to join the ALF Network?

​- To implement joint programs that satidy the needs of the partners in the ALF 
- Developing the roles of partners in the network
- Actuvating inclusion role of the youth and women
- Organizing workshops and seminars that tackle the issue of inclusion for youth and women 

Contact (1) Full Name
Mousa Abasi
Job Title
Youth Program coordinator
Head of the organisation
Marwan Al Ghoul
Contact (2) Full Name
Marwan Bashiti
Job Title (2)
Executive director

SIRAJ Information and communication Center- Salfeet Municipality

National Network
فلسطين
Telephone
0097092515998
Fax
0097092515997
E-Mail
alaa@salfeet.org
Mobile Phone
00970599255037
Organisation Type
Local/Regional Authority
Year of Establishment
1956
Fields of Activity
  1. Youth and education
General Information
Salfeet information and communication telecom center siraj is established to be the first of it's kind in Palestine as an initiative and support from Palestinian economic council for development and construction (PECDAR) and salfeet municipality to serve more than 50 thousands citizens in salfeet. This center differs from other internet and computers cafes that spread all over country areas in: 1- Providing comprehensive services in telecoms and information technology field and society development. 2- Providing this service with the best global specifications in speed and quality. 3- Supplying a secure and total controlled environment to encourage different society classes using internet without afraid of using it. 4- Encouraging society classes using this technology such as women, farmers and those who are looking for a job. 5- This center will be the connecting point between salfeet and the electronic government that has been prepared for it.
Mission and Objectives

This center vision is to be the development gate for the society in salfeet.
Center objectives:
· Create a new generation convoys' telecoms and information technology.
· Developing and qualifying women sector and the ignorant people of the population and special need people.
· Let advanced technology reaches all and not to be limited in specific classes and groups.
· Developing life skills such as creative thinking through some programs and activities (unmethodical).
· Training unemployed young people occupational training in order to facilitate jetting job opportunities.
· Raise social recognition.

Main Projects / Activities

SIRAJ center focuses on partnership concept between society and local institutions, there for our center is being connected with huge number of local, Arabic and foreign universities, also with training and development institutions in all areas.
Beneficiaries and aimed groups:
Salfeet information and communication telecoms center SIRAJ provide its services to all individuals and instantiations in Salfeet.

Contact (1) Full Name
Alaa Sulaiman

Siraj, Center For Holy Land Studies

National Network
فلسطين
Telephone
+972 2 274 8590
Fax
+972 2 274 8774
E-Mail
info@sirajcenter.org
E-Mail (2)
george@sirajcenter.org
Mobile Phone
0599 180 872
Mobile Phone (other)
0599 26 20 27
Organisation Type
Non-Governmental Organization
Year of Establishment
2005
Fields of Activity
  1. International/Cultural relations
General Information
Siraj Center is stricture by having a board of Trustees that monitors all the work of the center. Siraj employs five staff two full time and three half time. Siraj is an income generating center that has never raised any money so far, rather than giving services for travelers to the Middle East by adding a small percentage of the travelers expenses for Siraj running cost. Siraj so far did not need to raise money although today is in desperate need for funding for marketing and expansion. Siraj runs three projects every year, the Palestinian Summer Celebration, The Olive Harvest and the Christmas Peace Pilgrimage. Moreover, Siraj organizes for tens of groups and individuals to come to Palestine, and enjoy its people and culture. Siraj plays a significant role in the Abraham Path Initiative in Palestine, which is the only project with external partners Siraj is part of.
Mission and Objectives

Siraj aims to create links between Palestinian people and people from around the globe through educational tourism, interfaith and ecumenical dialogue, and culture and youth exchange programs. Siraj also aims to support the Palestinian economy through the cultural travel, home stay and encouraging travelers to spend more time in the West Bank.

Main Projects / Activities

Siraj is the the Leading Palestinian organization and travel agency in organizing Hiking and Biking in Palestine. Siraj currently developing the Nativity Trails, which is a hiking trail from Nazareth to Bethlehem over 160 kilo meters by hiring local tour guides from different villages, family stay, and supporting of many women initiatives. Siraj organizes tens of tours all year long for groups who come to Palestine in fact finding trips, mission trips, pilgrimages, hiking and biking.

Contact (1) Full Name
George Rishmawi (Coordinator)
Head of the organisation
Micheal Awad (Director)